The Huffington Post: #DropAndGiveMe10 Viral Pushup Charity Challenge Raises Money For Military Families

You don't need ice or a bucket to take part in the latest charitable challenge gone viral. The only prerequisite is a desire to help families of fallen men and women in uniform. And some upper-body strength.

The Drop And Give Me 10 challenge is heating up online, asking participants to both complete 10 pushups on camera and donate a chosen amount for each pushup toward the Children of Fallen Patriots Foundation. Those who complete the feat are encouraged to challenge three others to do the same.

What started as a small grassroots effort before Memorial Day took off once TV personality Bear Grylls of "Man vs. Wild" completed the challenge on May 23, Cynthia Kim, the foundation's co-founder, told The Huffington Post in an email. Grylls passed the challenge on to the "Today" show's Kathie Lee Gifford, actor Jesse Tyler Ferguson and NFL athlete Drew Brees.

Star power began getting the word out on the campaign as well as the foundation, which funds college scholarships for military children who've lost a parent in the line of duty. Gifford and Brees completed the task, along with a growing list of other celebs who'd been nominated, including Andy Cohen and Matt Lauer.

"We’ve been blown away by the reaction," Kim told HuffPost, noting other media personalities like Jimmy Fallon, Meredith Vieira and Bill O’Reilly have been challenged. The videos have garnered millions of page views. "It is overwhelming to see the support for our mission through the pushup challenge and to know that so many of 'our kids' will be supported."