The Swim event, started in 2017, has raised $1,200,000 in two years. The 2019 combined goal for the events is to raise $1,000,000. The funds will support organizations including Veterans Count, Dan Healy Foundation, Children of Fallen Patriots, Elite Meet, and Navy SEAL Museum-Trident House Charities.

It’s not surprising for Fritos to go big with support for the military. Its parent company PepsiCo has an annual nationwide campaign called the Rolling Remembrance Relay.

Several veterans, who are also PepsiCo drivers, are carrying a U.S. flag across the country as part of Rolling Remembrance. Jim Farrell, senior vice president of operations at PepsiCo Beverages North America, discusses the significance of the program and the foundation it benefits.

“These kids help me appreciate every day. Some of them call me when they get an A on a test,” Cynthia gushed. “Every day I have a moment like that. It’s just really inspiring.”

Two brothers who work at The Crosby Group's Arlington, Texas facility have thrown their support behind the company's commitment to raise up to $25,000 for the Children of Fallen Patriots Foundation